For example, it’ll make sense for many people to start SEO Anomaly with their homepage. Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience. Long-tail keywords often have lower monthly search volumes, but they also have lower competition.

Optimize Your Content with Right Keywords

The target keyword is the main topic of your article and the term you want to rank high for. The goal of on-page SEO is to help pages rank higher for relevant keywords in search engine results pages (SERPs). On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines for relevant keywords. While social media doesn’t directly affect SEO rankings, effectively shared content can lead to increased website traffic and engagement, which are positive signals to search engines. A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly. Header tags (from H1 to H6) organize and structure content for both readers and search engines.

Improve site load time

You can see your options and decide which keywords will work best for your business. If you want your pages to rank in the right results, you must choose the right keywords for your campaign. Google favors shorter URLs because they are easier to crawl and understand. It’s best to create simple URLs that are clean and easy to read. Our custom, proactive digital marketing strategies pave the way for long-term client success.

Additional Articles on Ranking and Visibility

A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages. You can use third-party tools to analyze your titles and headlines.

• As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore.
• They offer users a more informative preview of your page directly in the search results.
• Add our content strategy services onto any order and we will strategize for you.
• Every internal linking strategy is different, but for the best results, you should make sure that every new page has at least two to three links to it.
• These visual elements make your results stand out and attract more clicks.
• The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages!

For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points. SpyFu provides detailed insights into the SEO strategies of your competitors, including most profitable keywords and ads for paid and organic search. Effectively managing on-page SEO involves avoiding several common pitfalls that can undermine the performance of your website in search rankings. Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively. Linking out to authoritative and relevant content can boost the trustworthiness of your own site, provided the external content adds value for your users.