The first step in helping your Shopify store rank #1 on Google is setting up the right tracking and indexing tools. After all, if you can’t correctly analyze your traffic and SEO strategy, you can’t adapt your strategy to improve your ranking. Your blog might not rank due to poor SEO optimization, lack of quality backlinks, or insufficient relevant and engaging content for your audience’s needs and interests. Effective social media promotion not only boosts your blog post’s ranking potential but also helps you connect with your audience and establish a strong online presence.

The CMO’s Guide To Winning In AI Search With Ahrefs

Now it’s time to optimize each piece page on your site around a single keyword. If you’re first starting out, this keyword should be a long tail keyword. While these tools themselves do not directly improve SEO, they provide valuable data and insights that can guide SEO strategies. By understanding current rankings and identifying areas for improvement, users can make informed decisions to enhance their website’s SEO. Ensure your business is listed in local directories and that your citations are consistent across the web. Monitor your backlink profile to identify opportunities for improvement and keep your site’s performance on the rise.

Invest in High-Value Content

Track keywords in Rank Tracker to see a detailed snapshot of your sitewide ranking progress. Reveal every keyword for which the target website or web page ranks in the SEO Anomaly top 100 across 155 countries. Unveils useful data about the current top-ranking pages for any keyword. Shows every keyword for which the target website or web page ranks. It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use.

Ranking can become even more powerful when you make it dynamic. By using helper columns, you can create rankings that automatically update when your data changes. This is especially useful for ongoing projects or reports that require regular updates. Once you’re comfortable with the RANK function, you might want to explore more advanced techniques. The SORT function is a powerful tool for organizing data before applying your ranking logic. Additionally, if you want to eliminate duplicates entirely, consider using a helper column with a formula that adds a small random number to each value before ranking.

Although this is part of technical SEO, it should be stressed that a fast-loading website can get better Google rankings than a slow-loading website. Speed is a known ranking factor and very important for usability as well. Backlinks from highly authoritative websites are the most valuable and can push your website to the top.

But Google may personalize results based on your location, search history, and more. For instance, “toy dog” and “dog toy” sound similar, but Google shows different results because users have different goals. Search intent is the purpose behind a query, or the why behind a user’s search. Click your target keyword (or a keyword you want to explore in more detail) to open Semrush’s Keyword Overview tool.

• It gives them a great platform for publishing content and helps them build an audience that loves their business (and hopefully backlinks to their site).
• That signals Google that the page or your site is worth ranking for a certain query.
• There isn’t a fixed word count that guarantees a higher ranking on Google.
• Likewise, you don’t want to target a keyword like “corn.” Broad, short-tail keywords have more competition, making it harder to rank at the top of search results.
• As Exhibit A (aka the screenshot below) shows, it has helped us to create numerous backlinks (and from authoritative sources, if we may boast a bit).
• And hey, you’ll come top-of-mind when they think of quality content.

Make sure your site is easy to navigate, with a clear structure. Optimize loading speeds to reduce bounce rates and keep users on your page longer. A well-structured site can improve time on page and increase conversion rates.

Featured snippets often appear at the top of the search results. They receive prominent positions and provide a more rich result, which tends to lead to better click-through rates. This is a bit of a cumbersome method of checking your keyword performance. You will likely have to sift through multiple pages to find where you rank for a single term. To check multiple terms, you must repeat the process for each keyword.