Because they’re extra elements that aren’t based on standard ranking factors. Google may also display ads and extra elements known as SERP (search engine results page) features. By the way it seems to me that you have a lot of knowledge on creating niche. But in my blog i like to share some insurance companies details, so that people don’t have run from one site to another for those. I often do the same thing where I write a quality article, and then afterwords go back and find a great keyword that should be included in my title. I think either way is fine, but I really do think its an important step to plan what keywords people might use to find your site.

Optimize images for SEO to get additional traffic

By focusing on local SEO, you can help nearby customers find your business easily online. A link from a big, well-known site in your field is worth more than lots of SEO Anomaly links from small, unknown sites. Remember, use keywords to improve your content, not stuff them in unnaturally.

When done correctly, your research up to this point should help you create a page that thoroughly satisfies a user’s query through complete content. If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements. We would learn even more from diving into the individual pages themselves. Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long. One of the easiest ways to find out if you can rank for a keyword is to find the keyword difficulty score of your target keyword. Compare this number to the keywords with the highest difficulty score you already rank.

• You’d have to be very authoritative to make it into those top rankings.
• They’ve doubled the free trial period for Fit Small Business readers, so take advantage of the 14-day free trial to test Semrush’s SEO and content writing tools today.
• Even if you’ve been blogging for a while, it’s smart to go into your Google Search Console and double check that you’ve submitted your sitemap already.
• Backlinks essentially serve as a mark of approval from one website to another.

Optimize for Mobile:

One way to make sure that your content matches search intent is to look at the content that ranks on the first page. If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online. Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm. So, one of your main goals should be to get visitors to share your posts on social media.

This helps you understand your visibility and track progress. A continuous content optimization process is essential to maintain and improve your rankings over time. Google’s search algorithms are dynamic and constantly evolving. Content that ranks well today might not maintain its position tomorrow. Acquiring backlinks from other websites is one of the important ranking factors.