One for rank tracking and keyword research, one for on-page SEO and technical SEO audits, one for backlink research, and one for link building and outreach. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site, like HubSpot’s SEO Marketing Software. Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry.

• The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have.
• I work at SEO.AI, so it might not be a surprise that I’m mentioning it here, but I genuinely think it’s one of the best tools around.
• The TinySEO Speed Image Optimizer offers one-click image optimization for Shopify stores.
• If you have come up with an SEO strategy, you can strengthen it by using SEO tools.
• Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements.

On the other hand, sometimes the tools don’t have a flexible pricing model, and you have to pay for something you won’t use. Analyze it well and calculate before committing to a subscription for a year or more, tempted by promotional prices for an annual subscription. DashThis won’t replace your dedicated SEO tools, but it will save your sanity when it comes to client reporting. It shines by taking all that complex SEO data and transforming it into something clients actually understand without you spending half your week cobbling together reports. AgencyAnalytics stands as one of the best tools for SEO agency focused on client communication and reporting efficiency. While it doesn’t replace dedicated SEO platforms, it excels at showcasing your agency’s work through professional presentations of complex data.

The pro plan gives access to many more elements and templates. While it’s still not as easy as typing a prompt and getting the perfect image/graphic back – It’s close. Prices start from £1,800/month, depending on the features you need. All prices are customised to individual companies, so you must request a quote. SeoClairty leverages AI to automatically filter data into meaningful groups.

Best Technical SEO tools

See the domains that place in the top 10 for any given keyword in 243 countries, and get robust analytics from Ahref’s SERP Checker. New customers get $300 in free credits to spend on Natural Language. The Counting Characters tool will provide both the character count and the pixel count to ensure you are creating meta tags that are not cut off by an ellipsis – represented by (…). You can also find out which keywords you should add to your pages.

Top AI Search, SEO & Content Trends To Prioritize In 2025

Plerdy offers the data and insights required to propel the performance of your website regardless of size—small business or big company. SEO PowerSuite is a one-stop software for all your SEO needs, and is also one of the most budget-friendly options. I like this toolkit because it allows you to check as many websites as you need without limitations. It works with 550+ search engines and can track geo-specific positions, even down to the exact street address.

That’s why this tool is good at exposing not just what people search for but also what they’ll likely search for in the near future. Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks. Ahrefs is a good example of a comprehensive SEO tool since it helps with on-page SEO, off-page SEO, site audits, and more. Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media.

Clearscope integrates with Google Docs and WordPress, which makes it simple to refine content during the writing process. This tool helps produce top-performing SEO content that Google’s algorithm will like. With detailed SEO reports for website structure, page speed, and internal links, Screaming Frog integrates with Google’s platforms like Search Console and Google Analytics. While there are different types of SEO tools, they all offer insightful data to support more strategic SEO decisions. These include the usuals like Google Analytics, Search Console, and Semrush. AgencyAnalytics lets you set and track specific SEO goals for each client.

We’ve shared some of the best features in each tool, as well as how you can get the most out of them for your SEO strategy. For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a SEO Anomaly row, only to unleash an update that can make your efforts obsolete. With these tools, you’ll be better equipped to develop an effective marketing strategy that works for you.

Whether you’re focusing on keyword research, technical audits, or link building, there’s a tool for every aspect of SEO. Start with the free options and gradually explore paid tools as your needs grow. HubSpot’s SEO tools are integrated with its marketing platform, allowing for seamless optimization alongside other marketing efforts. It’s particularly useful for inbound marketing strategies, providing insights into content performance and user engagement.